The Business of Food
Food is interesting, but so is the Business behind it: Corporate Strategy. Policy. Advocacy.
SM Measurement Tools
A listing of social media tools in alpha order (also, some helpful articles at the bottom):
BackTweets: Look for URLs tweeted. Get a comprehensive understanding of how content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists, etc.
Google Analytics: Google’s analytics tool that shows page by page information about your site, ranging from traffic to engagement metrics to search terms. Most useful in measuring site traffic.
HootSuite: A social media dashboard that helps monitor keywords, manage multiple digital profiles (Twitter, Facebook, LinkedIn & WordPress), schedule messages, and measure results.
SocialMention: A social media search and analysis platform that aggregates user generated content into a single stream of information. Monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. Users can link pre-determined KPIs with tools like Social Mention.
Trendrr: A business intelligence web service for digital and social media. Trendrr allows you to listen, measure, and respond to the conversation about a product, service, or brand in real-time and over-time.
twitterfeed: A tool that posts (“feeds”) blog entries to Twitter, Facebook, and other platforms.
Good articles comparing various tools:
- How to search old tweets: 10 tools, 20 features, Tweet Smarter, 10/11/10
About
While you often hope for work and personal interest to overlap, I began to think that it was little like the pot of gold at the end of the rainbow. Ellusive. That is why I was excited to stumble on a topic, through working with one of my clients, that I wanted to learn more about, not only to better serve my client but for my own edification.
I began this blog with a broader focus on health engagement but, over time, I found myself most interested in happenings within the food industry. With so much going on surrounding food--from food safety to nutrition policy to digital food strategies--there is more than enough to discuss!
I'm Kara Taylor: a marketer, a communicator, a researcher. This is a place for me to capture some of the trends, programs, and policies that I find most interesting related to the Business of Food.
Stuff I Like
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Social Media Checklist
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(via healthlitchick, klaatu)
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